Sometimes, the smallest gestures carry the most weight.

A few months ago, a company we work with had a client relationship that had gone completely silent. No calls returned. No emails replied to. Four long months of nothing. This wasn’t a small account it was worth nearly ₹10 lakh annually.

Instead of sending another follow-up email or making one more sales call, they tried something different. They sent a customised certified 24 carat gold coin elegantly framed, engraved with the client’s name, and packaged to feel like a keepsake rather than a pitch.

Two days later, the phone rang. The client said, “Let’s pick up our discussions.” The deal was back on the table.

 

Why That Gift Worked

It wasn’t about the cost the gold coin was worth less than 0.5% of the client’s annual spend. It was about the thought, the timing, and the emotion behind it.

Corporate gifting, when done right, is not about ticking a box before Diwali or the year-end. It’s about creating a moment one that makes the recipient feel valued, remembered, and connected to your brand.

That’s why the best corporate gifts aren’t generic hampers or logo pens. They’re personal, premium, and purposeful.

 

The Power of Gifting in Business

According to industry estimates, India’s corporate gifting market was valued at ₹14,100 crore in 2024 and is projected to grow to ₹18,961 crore by 2027 an 8.4% annual growth rate. The organised segment, currently at 25–30%, is expected to reach 45% by 2030.

This growth is driven by three key factors:

1. Retention – Gifts help businesses strengthen relationships with clients and partners.
2. Motivation – Leaders use gifting to inspire and appreciate employees.
3. Premiumisation – Thoughtful, high-quality gifts are replacing generic options.

Research from the Incentive Marketing Association shows the right gift can deliver 10x return on its cost in relationship value.

 

What Makes a Gift Memorable

At Earthmint, we’ve seen time and again that the most impactful corporate gifts share a few traits:

• Authenticity – Certified 24k pure gold coins with hallmarked purity.
• Scalability – Lightweight options from 50mg to 2g, ideal for bulk gifting without compromising quality.
• Personalisation – Your company logo, event date, or recipient’s name engraved on each coin.
• Presentation – Elegant gold frames and premium packaging for an unforgettable unboxing experience.
• Trust – A 100% buyback guarantee for complete peace of mind.

When these elements come together, a gift becomes more than a transaction. it becomes a lasting story.

 

Turning Gifting into Brand Storytelling

Treat gifting as a formality, and it will be forgotten within days.
Treat it as brand storytelling, and it will be remembered for years.

That ₹10 lakh deal didn’t come back because of gold alone, it came back because the recipient felt valued in a way that no standard follow-up could achieve.

The truth is, in today’s competitive market, the right gift is not an expense, it’s an gift in relationships. And sometimes, as this story proves, it can bring back deals you thought were gone for good.

💡 Thinking about your next corporate gift?
Explore Earthmint’s collection of pure, certified gold coins customised, beautifully packaged, and backed by our trusted buyback guarantee.

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